The Hawaiian Shirt: History, Style, and How to Wear It Today

The Hawaiian shirt—also known as the Aloha shirt—is more than a bold summer staple. It carries a rich cultural history, a distinctive silhouette, and a unique place in modern menswear. This guide explores where the Hawaiian shirt comes from, what makes a great one, how to style it, and where to buy authentic and quality pieces today.

A Brief History of the Hawaiian (Aloha) Shirt

The origins of the Aloha shirt trace back to early 20th-century Hawaiʻi, where Japanese American immigrants began creating garments using surplus kimono fabrics. These early shirts featured vibrant prints and lightweight materials suited to the island climate.

By the 1920s and 1930s, Hawaiian shirts had grown in popularity. At the time, traveling to Hawaiʻi was a luxury reserved for the wealthy, and the Aloha shirt became a symbol of status, leisure, and escape—especially during the Great Depression, when most people could only dream of tropical vacations.

The shirt’s popularity surged again in the 1950s and 1960s, cemented by Hollywood and pop culture. Elvis Presley’s appearance in Blue Hawaii helped define the global image of the Hawaiian shirt as the ultimate vacation garment, a reputation that still endures today.

Why Hawaiian Shirts Feel Relevant Again

Just as they were popular during the economic hardships of the 1930s, Hawaiian shirts have re-emerged during modern periods when travel is limited. They offer a sense of escapism—a wearable reminder of relaxation, warmth, and carefree living, even when staying close to home.

What Makes a Good Hawaiian Shirt

Fit and Measurements

A proper Hawaiian shirt should have a relaxed, boxy fit. It should be wide across the chest, slightly cropped in length, and designed to be worn untucked. This silhouette contributes to the casual, effortless feel that defines the style.

Materials

Most modern Hawaiian shirts are made from breathable poly blends for affordability and ease of care. Linen is another popular option due to its breathability, though it wrinkles more easily. Traditional vintage shirts were often made from rayon, prized for its drape and comfort in warm weather.

Hawaiian Shirts vs. Camp Collar Shirts

While Hawaiian shirts often feature camp collars, the two are not the same. Camp collar shirts have origins in Mexico and the Caribbean and were introduced to the United States by Cuban immigrants. They typically emphasize solid colors or subtle patterns rather than the bold, Japanese-inspired prints associated with Hawaiian shirts.

Over time—especially in mainland America—the two styles have blended. Today, many shirts combine the camp collar silhouette with classic Hawaiian prints.

How to Style a Hawaiian Shirt

The key to wearing a Hawaiian shirt well is embracing its relaxed, vacation-ready energy. Think of it like a t-shirt rather than a dress shirt.

If your shirt has a loud or colorful print, balance it with muted bottoms such as neutral chinos, denim, or shorts. Let the shirt be the focal point, and keep the rest of the outfit understated for a confident, modern look.

Where to Buy Hawaiian Shirts

Thrift and Vintage Stores

Thrift shops and vintage stores are the best places to find authentic Hawaiian shirts with character, history, and superior construction.

Online Marketplaces

If shopping in person isn’t possible, online platforms offer excellent alternatives:

• eBay – One of the best sources for true vintage Aloha shirts
• Grailed – Curated vintage and designer options

Modern Retailers

• Amazon (in-house brands) – Affordable, entry-level options
• Tommy Bahama – Premium, high-quality shirts with a higher price point

Final Thoughts

The Hawaiian shirt is not just a seasonal trend—it’s a garment with deep cultural roots, a timeless silhouette, and enduring appeal. Whether worn for style, comfort, or escapism, a well-chosen Aloha shirt brings color, history, and personality into any wardrobe.